This is an campus-wide group promotional project for the Art Institute of California-San Francisco.The stark corporate hallways of the school were not reflective of the vibrant creative work being done in it's classrooms. This Team project utilized branding, typography, and vinyl signage to revitalize the school's environment and culture. An icon was first created for each of the school's programs (Graphic Design, Advertising, Web Design, etc.), then, through brainstorming sessions, keywords were generated from the terminology associated with each program. Diverse type treatments were created for each keyword and these were fit like puzzle pieces into banner compositions that spanned the height of the interior walls. In addition, inspiring quotes were chosen and designed to fit other locations throughout the school. Team designers then carefully installed these type compositions in high impact locations around the campus. This in-depth two quarter project revitalized AICA-SF's creative environment and inspired both students and staff.