PROJECT: GUINNESS MAGAZINE ADVERTISEMENT
Create an advertisement for Guinness Draught
CONCERNS: Maintain the enigmatic and historical aesthetic of the product
SOLUTION: To promote the dark, rich and creamy texture and flavor of the product using a darker background to push the product to the forefront with the tagline “very, very smooth” combined with the Distinctively Black, Distinctively Guinness. and a descriptive of the experience of the pour.