Justagirl is a new teen skincare brand with four (4) different skincare products by Adorlée Beauty Inc, a cosmetic and skincare company based in Vancouver, BC Canada - Eye Beauty Specialist, developing and marketing advanced bio-formulated skincare products that specifically focus on the eye area.
This brand was envisioned for the teenage demographic, where the industry typically encapsulates sexy tones and teenage themes. The creative decisions are to dial into the younger, fresher and more trustable feelings associated with a more cartoonish yet refined visual identity. Illustrations developed for the package design are inspired by stick figures or doodles that are commonly found in kids notepad or sketchbook. Patterns were also created by illustrating each extract (flavour) or ingredient used in producing the product.
Approaching more deeper into a teen life in our modern world, some of their social media slangs and movements has been used as the main titles for each product.
HOP HOP - Passing quick from one social media app to another.
Omg Girl - Oh my god girl!
Show Off - I got more style and selfie game.
The colour theory was developed for cleanliness, modernism and minimalistic elements that will be attractive and unique to the consumer seeking a new skincare product, while they also have some meaningful words that reflect the brand and packaging.
The Psychology of Colours
Bright Pink - Playful, hot, attention-getting, sensual, high-energy, vibrant, tropical
Turquoise - Protective, faithful, compassionate, coolness, water, tropical