We, at BRICKS CG, believe in building great brand stories. Our approach for creating the visual identity of Luxury Sweets meant investing time in understanding the founder, Laura Mitchell, high-end Fashion Ford model turned creative baker. During her transition, little was lost in her developed luxury lifestyle. Encapsulating her unique look, reestablished luxury lifestyle and her talent for baking was an obvious decision. Her passion for the sweet life of baking shows through our solves regarding her brand’s visual strategy.