The Philadelphia Zoo Campaign. First is the flamingo mailer the folds and design imitate the wings of a bird and really pull the whole piece together. Once opened you will find a crane that also opens as well to reveal "Welcome To Our Flock" the mailing membership insert with the zoo membership card and information on your specific package. The next half of this re-design is the box turtle fact box that can be used to mail the more expensive memberships and can also double as a children's meal box at the zoo. "Learning From All Angles" evolved from exploring with the membership card designs. Every side of the box is the correlating side of the turtle with new facts to uncover.