Rebranding Stores from the 90s


  • Burdines
  • Burdines, "The Florida Store," had it’s HQ right down the street in Downtown Miami. I loved the deco’esque typography and color palette of the original, felt really Miami. So I just loosened the kerning a bit to give each letter a bit more room to breathe. I also made a few modifications to the typeface.



  • Blockbuster
  • Blockbuster Video was our go-to for weekend entertainment. The logo resembled a movie ticket. The original needed a few tweaks, specially with the ticket inner-line shape. I also added the word “Video” back into the brand. I was trying to find a way to add the tagline, “what a difference!” but opted not to.

    In application, here’s how Blockbuster could have evolved into a modern-day Netflix. So sad we lost a piece of our childhood.


  • KB Toys
  • Good ol’ KB Toys. So many weekends spent drooling at all the amazing toys in this place at the mall.

    The original logo was fun and had a lot of character. I made just a few type choice alterations while trying to maintain the youthful attributes the original had.


  • Eckerd
  • Eckerd wordmark needed a lot of work. I first had to find the typeface and fix the kerning, the characters where on top of each other. The hardest part was where the Rx meet the letter ‘D.’ You can see in the original, they tried to make it work by, awkwardly, manipulating the letter ‘R’ in order to allow the ‘x’ to fit. This was a challenge. The best way to make it work using the adjusted kerning, was to cut out negative space around the letter ‘D.’ Seemed to work pretty well.

    The overall shape now of the blue and the red where ‘PHARMACY’ is resembles more of a pill.

    I also made a mockup of a generic ECKERD pain killer box, similar to how now CVS has their own.



  • Spec's Music
  • I remember New Music Tuesdays at Spec’s and other music stores. This beloved spot always had the best records and CD’s/Tapes.

    The original logo had a bit of padding issue. I gave room for the type to breathe. Also updated the”spark” or “spec” between the letter ‘C’ and ‘S’ so that it resembles more of an apostrophe.

    If Spec’s was still around, it would be fun to imagine them venturing into music application similar to Spotify.
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