Bmorcreative was awarded the unique honor to design one of Jacksonville’s most anticipated eateries yet, The Happy Grilled Cheese. Since the dawn of the food truck era, they have consistently been ranked top ten in North Florida and often #1 by the likes of Folio’s Best of Jax. They are well known for bringing smiles to business parks across the city with their fun and original twists on a traditional favorite. When they decided to expand, they knew that Bmorcreative was the right team to translate their fun and creative menu into a space with the same vibe. The concept was to capture the fun and whimsical spirit of a their brand and apply that to their new brick and mortar location, without compromising the excitement experienced when approaching the pickup window. The service areas are designed with curved edges and seamed metal mimicking the manufactured details of truck, contrasting the painted wood and molded plastic furniture. The overall ambiance is an experience as dreamy and indulgent as the sandwich itself.