Vossen: Wheel Guide 2015
The third editorial piece I worked on for the good folks at Vossen Wheels. We've made several catalog/lookbooks for the wheel collections. This version in particular we opted to only feature the wheels themselves with no vehicle images since Vossen has an extensive car gallery with beautiful photography.
I wanted to flood the book with red. Given the demographic and knowing where these types of books end up, it was important that it stands out amongst competitor books even when not in plain view [see last image.]
Big imagery, lots of whitespace and large typography. Really was a fun editorial style piece.
Flip through the whole book here!
Book Specs / Details
Catalog Oblong Perfect Bound
Pages : 70 pgs
Size : 11 x 7
Cover Stock: 100 lb gloss cover
Inside pages: 100 gloss text
Inks : 1/1 pms 1797 + spot gloss aqueous coating ( cover)
5/5 + gloss aqueous coating (inside pg)
more of vossen
I would appreciate your appreciation :)