MAGIC Fashion Tradeshow - Print, Digital, Web, etc.

  • "MAGIC is the world's largetst fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends in men's, women's, juniors' and children's apparel, footwear, accessories and resources. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC brings you brands that fuel the business of fashion. MAGIC is comprised of PROJECT, THE TENTS, WWDMAGIC, FN PLATFORM, SOURCING at MAGIC, PROJECT WOMENS, THE COLLECTIVE, POOLTRADESHOW, WSA@MAGIC, Playground and CURVENV@MAGIC."

    (http://www.magiconline.com

    I had the privilege of working at Advanstar Communications as an in-house graphic designer and recently as a freelance designer. Advanstar is known for it's impact on the tradeshow industry through their events like the comic convention, Stan Lee's Comikaze Expo and the world famous fashion tradeshow, MAGIC (formerly MAGIC MARKET WEEK). I was a part of the creative team for the MAGIC tradeshow for a couple seasons. I worked on anything from print (show signage, advertisements, show directories, lookbooks, and one/two-sheets) to digital/web (email blasts, web banners, social media artwork, digital ads, digital signage, and digital lookbooks), and even on-site at the Vegas show editing/retouching photos and doing any last minute edits to show materials. Below are a few of the projects I worked while at the company.

    Creative Directors: 
    Kayla Silber | http://www.kaylasportfolio.com
    Susanne Manheimer | http://susanne-manheimer.squarespace.com
    VP Marketing: Allison Lombardo | https://www.linkedin.com
    Art Director: David Salazar | http://www.ds365.me
    Sr. Marketing Manager: Don Pietranczyk | https://www.linkedin.com
     Marketing Coordinator: Arielle Mandell | https://www.linkedin.com
    Marketing Coordinators: Milton Hernandez | https://www.linkedin.com
    Designer/Production: Chris Cappilla
  • // Instagram Ads //

    I created these, then made them editable PDFs, so that the various exhibitors can input their booth numbers for the show they would exhibit at, before posting to their Instagram. The campaign photos, copy, and some direction provided.
  • // WWDMAGIC WHITE Lookbook //

    My job was to cut out, clean up, and place all the images into the spreads. The lookbook template was provided.
  • // Lookbook Images - Process //
  • // Digital Signage //

    Below are various-sized animated signage that were created for the show using artwork and copy that was provided.
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  • // SOURCING at MAGIC Show Directory //

    I worked on layout/some design/concept, the map, prepped for print. Campaign artwork, photos, copy were provided.
  • // DENIM Event - Two-Sheet, Web Banner, One-Sheet //
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  • // Sourcing at MAGIC Post-Show Recap - Infographic One-Sheet //

    I had to come up with a concept/design that represented the Sourcing at MAGIC post-show stats in an infographic-TIME-magazine-type of style. The dotted line represents the readers' path through the show as if they were walking the show floor from one event/statistic to the next. Campaign floral artwork/campaign image provided and final touch-ups by CD.
  • // Sourcing at MAGIC - Show Info One-Sheet //

    Floral pattern, photos, and copy were provided.
  • // Sourcing at MAGIC - Web Banners //
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  • // Shark Tank - Interview Editorial // 

    This is an editorial design for the interview of Daymond John. The design ties back to the spotlighted brand, Shark Tank, and had to still keep with the feel (purple color and font) of the main show, WWDMAGIC.
  • // Print Ad for the FNPlatform Show Directory //
  • // Davis Cassidy Concert @ FNPlatform //

    Email Blast, Printed Ad, and Meterboard Signage created for the event.
  • // Cowboy Up! Cocktail Hour Event @ FNPlatform //

    Email Blast, Printed Ad, and Meterboard Signage were created for the event.
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  • // Proposed Campaign Concepts //

    The following were proposed campaign ideas that I came up with for specific shows of the following MAGIC Tradeshow season. Although these weren't used, I thought they were fun ideas that I wanted to show here for concept and design.

    *All asset images used/manipulated were for POC purposes only and were not commercially used *
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