Freebirds Packaging Rebrand

  • This project is a conceptual Freebirds package rebranding, that is a collaborative project between Randy Appling Jr. (Art Director) and Esmeralda Morales (Production Artist). The goal of this project was to take the existing Freebirds flat-black packaging and give it as much personality and character as the interiors of the stores. The interiors of many Freebirds are dynamic and fun, and those concepts were used to direct the art for their new packaging.