This is a school project in which we were asked to rebrand a local business. The River Seafood and Oyster bar is the only legitimate Miami restaurant to serve fresh oysters and have fresh food. Being locatedright next on the Miami River they have access to fresh products on a daily basis. They are a fun restaurant with great happy hours and afforadable prices.
The branding is meant to reflect that freshness, and hands on elements of the marine lifestyle, while maintaining and elegant and 'cool' feeling to it.