Honda Indy Racing Experience

  • Mobile Honda Racing Experience Trailer travels to Honda Indy Car races and provides a fun activity for Indy car fans including a Virtual Indy Car Simulator, Honda car / product displays and other interactive displays
  • The Indy Car racing game is housed inside oversize racing helmets made to look like humorous "bobble heads" and is conttrolled using motion control steering wheels.
  • The Honda Racing Experience was designed to be modular for other uses like at Honda auto shows - Detroit Autoshow activation show
  • Compete against others for bragging rights by getting the best lap time by racing the mid-ohio race track in your own custom Honda powered Indy race car.
  • users sign up to play the game and are given an RFID Wristband to activate the various engagements in the experience.  This helps track user interest and game plays
  • In addition to the Honda Racing Experience in the left trailer, another fun game called "Honda Racer"  is housed in the right trailer. Take control of the Honda Racer guy and race thru multiple fun gaming environments in an endless runner style game. 
  • A Honda Racing Experience is not complete without an authentic Honda powered Indy race car
  • The mobile trailers are modular and transformable for easy setup and transportation and can be towed by Full size pickup trucks vs costly large commercial trucks
    GPJ Creative Team
    Creative Director: Geoffrey Mye
    Project Designer: Lisa Vien
    Senior Project Designer: Bomie Kim
    Spinifex Creative Team (Race game / media / engagements)
    Executive Creative Director: Stephen Van Elst