Mobile Honda Racing Experience Trailer travels to Honda Indy Car races and provides a fun activity for Indy car fans including a Virtual Indy Car Simulator, Honda car / product displays and other interactive displays
The Indy Car racing game is housed inside oversize racing helmets made to look like humorous "bobble heads" and is conttrolled using motion control steering wheels.
The Honda Racing Experience was designed to be modular for other uses like at Honda auto shows - Detroit Autoshow activation show
Compete against others for bragging rights by getting the best lap time by racing the mid-ohio race track in your own custom Honda powered Indy race car.
users sign up to play the game and are given an RFID Wristband to activate the various engagements in the experience. This helps track user interest and game plays
In addition to the Honda Racing Experience in the left trailer, another fun game called "Honda Racer" is housed in the right trailer. Take control of the Honda Racer guy and race thru multiple fun gaming environments in an endless runner style game.
A Honda Racing Experience is not complete without an authentic Honda powered Indy race car
The mobile trailers are modular and transformable for easy setup and transportation and can be towed by Full size pickup trucks vs costly large commercial trucks
GPJ Creative Team
Creative Director: Geoffrey Mye
Project Designer: Lisa Vien
Senior Project Designer: Bomie Kim
Spinifex Creative Team (Race game / media / engagements)
Executive Creative Director: Stephen Van Elst