Acura LA Auto Show 2011

  • CREATIVE STRATEGY: Inspired by modern architecture, the Acura autoshow exhibits conveys a sense of modern luxury. The Acura auto show exhibit brings the outside in with the feeling of open air style wood louvered modern architecture. Inspirational images from Acura Advertising - Brochures and TV commerical.
  • The aqua glass tiles in main feature deck evoke a feeling of a reflecting pool often found in high end homes.
  • Concept rendering of the Acura Display at LA Autoshow 2011
  • The green glass floor was inspired by a reflecting pool often found in the backyards of modern luxury homes
  • An executive office is hidden in a structure behind the left product gallery
  • Eco friendly in nature, the Acura autoshow exhibit did every attempt to try to use sustainable
  • The most innovative aspect of the Acura display was the use of Honeycomb structures in lieu of plywood to make the displays ultra lightweight and easier to setup.
  • The Wood louver architecture is all honeycomb covered in veneer but you would never know it, other than this display explaining how the exhibit was manufactured
  • Photography Credits: www.kathrynrapier.net
     
    Creative Director: Geoffrey Mye
    Senior Designer: Aaron Miller
    Senior Graphic Designer: Leanne Barrett