CREATIVE STRATEGY: Inspired by modern architecture, the Acura autoshow exhibits conveys a sense of modern luxury. The Acura auto show exhibit brings the outside in with the feeling of open air style wood louvered modern architecture. Inspirational images from Acura Advertising - Brochures and TV commerical.
The aqua glass tiles in main feature deck evoke a feeling of a reflecting pool often found in high end homes.
Concept rendering of the Acura Display at LA Autoshow 2011
The green glass floor was inspired by a reflecting pool often found in the backyards of modern luxury homes
An executive office is hidden in a structure behind the left product gallery
Eco friendly in nature, the Acura autoshow exhibit did every attempt to try to use sustainable
The most innovative aspect of the Acura display was the use of Honeycomb structures in lieu of plywood to make the displays ultra lightweight and easier to setup.
The Wood louver architecture is all honeycomb covered in veneer but you would never know it, other than this display explaining how the exhibit was manufactured
Photography Credits: www.kathrynrapier.net
Creative Director: Geoffrey Mye
Senior Designer: Aaron Miller
Senior Graphic Designer: Leanne Barrett