Design Culture is an academic field of studies of the interrelationships between design artifacts in all their manifestations the work of designers, layout engendering (including marketing, advertising and distribution), and mediation and their consumption.
The goal of this design project was to come up with a creative way to use typography in a unique poster layout. I did this by filling the entire space and making the word “design” extra bold, in a creative, yet readable way. The font I chose to use in this design was Helvetica. It gave the options to manipulate the negative space. Finally, Color also played a significant factor in this design, It gave the piece the punch it needed.