College football will enter a new era under the name College Football Playoff beginning with the 2014-15 season. Arizona's Fiesta Bowl along with other bowls are bidding to host the National Championship Game rather than automatically receiving it via a 3-year rotation. Striving to be the host for 2016 the Arizona Fiesta Bowl, along with various organization and officials, made a statewide effort entitled "Arizona 2016".
The complete package design represents the stadium, the box's interior recreates the football experience with angled stadium seating and a small-scale field in the center. Illustrated on the exterior are the 7 flags signifying the National Championship Games that the Fiesta Bowl has previously hosted. These banners serve as a testament to the organization's experience and ability with a game of this caliber. The bottom of the box houses the bid book, which replicates the stadium's retractable field wrapped in turf material complete with airbrushed field lines. An experience made possible by using the diecut thumb notches. The book's design features various beauty shots of Arizona staggered among the stadium's technical data and regional information. Spiral binding was chosen due to the turf cover and for it's easy flip through ability.
In a way this keepsake box symbolizes how amazing Arizona is. Along with being a beautiful destination, there is a very welcoming, established and open design community here. The creatives that made this possible continue to inspire true collaborative projects like this and showcase Arizona's amazing community.
Arizona will be hosting the 2016 College Football Playoff National Championship Game. Winner of Phoenix Gold ADDY 2014 and GDUSA American Package Design Award 2014.