SearsStyle | Sorbet Issue

  • Integrated Marketing | Photography
    searsStyle was created as a marketing tool to “drive consideration” for apparel to a new, younger audience. It took shape as a half editorial, half content driven experience, providing the Sears perspective on current trends at affordable prices. Each week an “issue” features a new trend or theme.
     
    The Sorbet issue celebrates fashion in all the sorbet flavors. The colorful stripes, playful typography, and original photography makes this one of my favorite issues.