This is a Bus shelter advertisement built as a possibility for a combination of two Lush bath products. When combined, the products create bubble bath that Lush calls "Mermaid Water". The main concept behind this design is "mystery". To support this idea I revealed only the mermaids tail in order to draw the viewer in and generate more interest in the product. Blue is the chosen background color because of its soothing properties; gold was chosen for the color of the mermaids tail because it is seldom seen in nature and is very eye catching.